Unlocking data driven growth — how a global premium pet food brand replaced manual reporting with a single source of truth, in weeks.
MPM's Sales and Category teams were spending so much time on manual processes that deriving actionable insights had become near-impossible — slowing strategic decision-making at a company that had doubled sales and EBITDA in five years.
Starting with the business goal, not the data request. Through targeted KPI workshops, we aligned teams around the metrics that genuinely reflect performance.
We connected six data sources from MPM's data lake into a single environment, creating the unified foundation for all reporting.
Five dashboard pages: a board-level executive report plus four deep-dive pages for Sales and Category teams — comprising 100+ measures, 14 visualisations and 12 dynamic filters.
Demonstration videos, comprehensive documentation and a formal Closure Ceremony — leaving MPM with training materials that will onboard future colleagues independently.
‘This was an important project — the first step. People were creating different reports, pulling from different data sets. I'd say it's a milestone in us getting to the single source of truth.’
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