We took MPM from fragmented, manual reporting to one trusted data ecosystem.
Unlocking data driven growth — how a global premium pet food brand replaced manual reporting with a single source of truth, in weeks.
The problem
MPM's Sales and Category teams were spending so much time on manual processes that deriving actionable insights had become near-impossible — slowing strategic decision-making at a company that had doubled sales and EBITDA in five years.
What Anumana delivered
Strategic KPI Workshops
Starting with the business goal, not the data request. Through targeted KPI workshops, we aligned teams around the metrics that genuinely reflect performance.
6-Source Data Integration
We connected six data sources from MPM's data lake into a single environment, creating the unified foundation for all reporting.
5-Page Dashboard Suite
Five dashboard pages: a board-level executive report plus four deep-dive pages for Sales and Category teams — comprising 100+ measures, 14 visualisations and 12 dynamic filters.
Adoption and Rollout Support
Demonstration videos, comprehensive documentation and a formal Closure Ceremony — leaving MPM with training materials that will onboard future colleagues independently.
‘This was an important project — the first step. People were creating different reports, pulling from different data sets. I'd say it's a milestone in us getting to the single source of truth.’
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