Our Work

Cut Commercial Workload by 30% While Powering Smarter, Faster Growth

Anderton Board

By saving time, cutting costs, and creating a scalable, more efficient way of working, we’ve transformed how we operate.

Robert Ward, Chief Executive

Problem

Anderton Board were experiencing a inefficiencies in commercial performance. Despite having the capacity to meet higher demand, the absence of a structured sales process created bottlenecks and barriers, limiting growth.

Solution

We partnered with the key members of the commercial team to design a streamlined sales process aligned to operational needs and growth ambitions. Alongside this, we developed and implemented a real-time sales dashboard to track pipeline activity and key metrics, while supporting outreach improvements through team upskilling and targeted external expertise.

Benefit

The outcome was a more efficient and scalable sales process that not only cut commercial workload by 30% and reduced costs but also supported growth by expanding their client base. The dashboard gave the leadership team actionable insights into their business performance, highlighting opportunities that had previously gone unnoticed.

The Anumana Way

Commercial Transformation

“Working with Anumana has been an absolute pleasure. From the very beginning, the team took the time to really understand our business and what we were trying to achieve.”

We believe that transformation is most effective when solutions are Designed in collaboration with the people who will use them. For Andertons, this meant going beyond providing tools — it was about constructing a bespoke sales framework and analytical capability that truly aligned with their culture and development ambitions.

 

From day one, we worked closely with Anderton to ensure the solution aligned with their vision. This resulted in the development of a tailored dashboard designed to monitor and track the new sales framework that we implemented. The dashboard provides real-time visibility into sales performance, opportunities, and areas requiring attention—delivering immediate gains in  efficiency while creating a strong foundation for sustained growth.

 

However, our support extended beyond technology. Recognising that Anderton lacked the training and experience required to utilise the framework as intended, we helped explore a range of options to address this gap. This included arranging specialist sales training to upskill the existing team and using outside input to increase sales outreach.

 

“What impressed us most was their collaborative approach and deep understanding of our challenges. The Anumana team worked closely with Senior members of the commercial team to design a sales process that not only fit our operational needs but also aligned with our long-term ambitions.”

 

By the end of the project, Andertons had a leaner, smarter sales process and a self-updating dashboard that embedded data-driven decision-making at the core of their business. The result was renewed sales momentum, a 30% reduction in time spent on commercial tasks, and significant cost savings for the commercial team.

 

“By saving time, cutting costs, and creating a scalable, more efficient way of working, we’ve transformed how we operate. The sales framework and dashboard deliver real-time clarity on our pipeline and performance while surfacing inefficiencies and hidden opportunities we hadn’t recognised before.”



                    
Outputs:


    

  • Restructured the sales process
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  • Created a dashboard to track the efficiency of sales process
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  • Support with connecting to tele-sales professionals
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Knowledge : Gained

        
Dive into our ever-growing knowledge base and discover how we’ve evolved our our clients’ technical capabilities.

      

    

          

        

                      
                      
                      
                  

      

    
    

      
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